Step by step: USC Kaufman dancers appear in TV commercial airing around the world

February 7, 2017

USC Kaufman Students in a commercial for Los Angeles. Photo by Juan Miguel Posada

USC Kaufman students rehearse outside the Griffith Park Observatory for a Discover Los Angeles ad | Photo by Juan Posada Penagos

By Allison Engel

How’s this for an “only at USC” experience? Fifteen freshman and sophomore Bachelor of Fine Arts dance students spent a day in January dancing outside the Griffith Park Observatory for a commercial that premiered on Super Bowl Sunday in key markets around the country.

The 60-second Discover Los Angeles ad, which appeared in pregame and kickoff spots in three U.S. cities, will run for 14 weeks and air during the Grammy Awards and the Academy Awards.

Watch the ad and read the complete article on USC News